Big Data – it’s a catch phrase these days. But museums in cities across the country, from New York to Dallas to Cleveland, are taking cues from corporations and shopping malls, and collecting data to track visitor behavior. It’s starting to shape what’s on view.
In December, the Nelson-Atkins Museum of Art hired Doug Allen as its first chief information officer, to help analyze data and map a technology strategy.
"Technology will allow us to enrich the experience of a visit, and also allow for a pre-visit," says director and CEO Julián Zugazagoitia.