advertising

The Super Bowl is a national celebration of football... and advertising. For one day a year, we all gather around our television screens to watch commercials so we can partake in the sport of reviewing them the next morning. But is this still a relevant platform for advertising? Local ad experts weigh in.

Guests:

When Chris Fleck began working on a commercial for the East Hills mall, he knew he wanted to go "different." He succeeded. The commercial has gone viral, generating more than two million hits on YouTube. The bait getting people to watch it? Suggestions that it may well be the worst shopping mall commercial of all time.

"Mad Men" might be a fictional television drama, but the kinds of ad men it portrays were real. 

Up to a point, according to George Lois.

In the second part of Monday's Up to Date, Steve Kraske talks with George Lois, perhaps best known for his work on Esquire covers from 1962 to 1972. We talk about his contentious campaigns and allegations of plagiarism.

Guest:

Some watch the Super Bowl for the football. Others watch it for the multi-million dollar advertisements. Today we talk about the iconic cultural symbols presented in between the action on the field. Which ads resonated with audiences and which missed the mark?

Guests:

  • John January, SVP Executive Creative Director
  • J. Anthony Snorgrass, Ph.D., Associate Professor of Advertising, Branding and Strategic Media at Avila University
  • Nicole Melton, producer at Bic Media

Smoke And Meers Advertising

Jul 31, 2012
Meers Advertising

The advertising industry is in flux. This business faces just as many uncertainties as any other sector of the economy with changing consumer attitudes and an increasingly fragmented media landscape.

City of Kansas City, MO

The city council revised Kansas City's billboard restrictions yesterday. The changes will allow billboard companies to move a billboard a short distance rather than have it torn down if it is condemned for a public works project.

Running low on Two Buck Chuck? If so, it may be time for a Trader Joe’s run.

Kansas City Council looks at changes to billboard regulations, and a new scam hits Missouri cell phones.  It’s a daily digest of headlines from KCUR.

The Best Superbowl Ads Of 2012

Feb 6, 2012

On this episode of Central Standard, let’s review the winners and losers in the big game of marketing.

The Super Bowl is over, and now it’s that special time of year. A time when you can turn on the tube and catch early season golf, meaningless regular season NHL, NBA, early NASCAR and the X-Games. Before we enter the 60-day deep winter doldrums for sports fans, let's delay the suffering a bit with a Superbowl postgame show, where we recap, yes, the commercials.