Multicultural Marketing | KCUR

Multicultural Marketing

Dec 6, 2011

 The U.S. has long been known as a melting pot of different races and cultures. But the diversity within our country isn’t always reflected in the TV commercials, billboards, and other forms of advertising that are ubiquitous. Hispanic people represent more than 10% of the population in the U.S. But according to our guest Nicholas Segura, only about 5% of advertising spending targets the Hispanic market.

Nicholas Segura, 385 Agency