The Kansas City Streetcar Authority has released the name and branding for the city's new downtown streetcar line.
Created by Willoughby Design, Inc., the package approved by the Authority on Thursday includes a name, icon, color palette and other branding elements.
The transit system's now-official name — KC Streetcar — is "simple, intuitive and universal, giving Kansas City a place among the best transit systems in the world, ” says Tom Trabon, chair of the Streetcar Authority Board.
A news release accompanying two logo images described the brand identity as "a classic look and feel that is immediately recognizable and achieves world class standards for transit branding."
Here's what it looks like, with and without words: