In 1970, the symbol for the city of Kansas City, Missouri, resembled paper clips; in 1992, it was a heart-shaped fountain, in shades of pink and blue. Thursday marks the unveiling of a new image for the city.
Communications director Danny Rotert says the new brand reflects the city’s look and attitude.
"That attitude that Kansas City is here. That we are taking a new position on the national stage. That folks are listening to us," says Rotert. "And that we’re willing to recruit folks into Kansas City to call us a good place to do business and a good place to call home."
Rotert says city officials sought input – in particular, from younger residents and entrepreneurs. All the artwork for the project was donated, so it’s not at a cost to taxpayers, but he says he still expects them to weigh in when the image is revealed.
"We're excited. I'm a little nervous, but excited, too," he says. "The current logo has been with us for several decades now, and it really has served us well. But we're looking to try to change and have a new look. And I think that's exciting, but showing artwork to anybody for the first time is always a little nerve-wracking (laughs)."
Although the city’s brand will change, the city’s slogan - "City of Fountains, Heart of America" – will stay.
Kansas City Mayor Sly James and city officials launch the new brand Thursday night with a public event hosted by Kansas City Design Week at The Bauer, 115 W. 18th Street, Kansas City, Mo. You can also follow the conversation on twitter with the hashtag #newkc.