An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KCUR.

What is underwriting?
KCUR 89.3 FM acknowledges corporate contributions to the radio station with brief on-air messages called underwriting. Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KCUR provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who Hears Your Messages?
Underwriting on KCUR provides your business or organization an audience notably distinguished by its education level and professional success. You will benefit from reaching an audience which includes a high concentration of affluent, well-educated business decision-makers, community leaders and opinion shapers.

How Does Underwriting Help Your Business?
By making the decision to underwrite KCUR programming, you can put radio to work for you in three distinct areas of marketing: advertising, public relations and community involvement.

  • Advertising: KCUR reaches a very desirable and frequently hard to reach target market. By running underwriting credits strategically placed either in specific programs or throughout the KCUR schedule, your message will be heard by an attractive potential consumer of your product or service.
  • Public Relations: KCUR listeners are extremely loyal to public radio and often choose to do business with fellow supporters. Your association with public radio enhances your credibility. You will create a most positive image when you sponsor programming on KCUR.
  • Community Involvement: KCUR is a worthwhile, non-profit community resource, serving the Kansas City area for over 45 years. Your support is also tax-deductible as a philanthropic gift.

How Can You Underwrite On KCUR?
KCUR's staff of experienced professionals will work with you to develop a custom-designed schedule of underwriting announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day. We also offer sponsorships in special events as well a corporate partnership program for KCUR's on-air membership drives.

Meet Our Underwriting Sales Staff:

Danny Baker, Director of Development
Annie McMahill, Underwriting Account Executive
Dana Ray Thompson, Underwriting Sales Executive
Gregg Hibbeler, Underwriting Executive

For more information on how to use KCUR as a marketing tool for your business, contact Danny Baker at 816-235-2861 or by email.

KCUR Underwriters

Aces Cake Shop
AEG Live
AIDS Bicycle Challenge
Agenda USA
Alliance Francaise
American Friends Service Committee
Applebee's International, Inc
Arts Council of Metropolitan Kansas City
Asbury Methodist Church
Ascend Integrated Media
Athena Healthcare
Atlas Glass
Atonement Lutheran Church of Overland Park
Avila University

Bach Aria Soloists
Bancability Network of Banks
Bank Midwest
Big Brothers Big Sisters
Big 3 MBA Alliance
Black & Veatch
Blue Koi
Bloch Cancer Foundation
Block Real Estate
Blue Nile Cafe
Bo Ling's
Bristol Seafood Grill
Brookside Art Show
Brookside Barkery
Brookside Business Association
Brookside Chiropractic and Acupuncture
Brown & Ruprecht
Ruth Burke & Associates
Burns & McDonnell

CFM Distributors
Cafe Trio
Californos Restaurant
Cancer Treatment Centers of America
Carolyn Curry Elbel Memorial Foundation
Carondelet Heart Institute
Central Seminary
Center for Practical Bioethics
Child Abuse Prevention Association
Children's Mercy Hospital
Christ Community Church of Brookside
Community School #1
Cottey College
City in Motion Dance Theater  
City of KCMO
City of Fountains Foundation
City Union Mission
Clay Platte Family Medicine
Cleveland Chiropractic College
Commerce Bank
Commerce Trust Company
Community Christian Church
Community LINC
Contract Furnishings
Coterie Theatre
Country Club Bank
Creative Courseware

Daley & Fey
Dark Horse Distillery
Dental Care 50
Destination Restaurant Consulting
Digital Lagoon
Door To Door Organics
Downtown Overland Park Partnership
Dry Basement Systems

Eagles Rest Natural Home
Entrepreneur Advertising Group
ETF Store
Ethnic Enrichment Festival
Evans & Mullinix Law Firm

The Family Conservancy
Farm to Market Bread
Fasone & Partners
Fellowship of the Performing Arts
Fiddly Fig
Financial Planning Association of GKC
Fiorella's Jack Stack Barbeque
Fisher & Phillips LLP
Folly Theater
Four Paws Pantry
Fox Broadcasting
Freedom’s Frontier National Heritage Area
Friends of Chamber Music
Friends of the Johnson County Library
Friends University

The General Store
Google Fiber
Grace Covenant Presbyterian Church
Grace & Holy Trinity Cathedral
Grand Arts
Great Harvest Bread Co.
Great KC Pet Expo
Greater Kansas City Business Magazine/The Star
Greater Kansas City Chamber of Commerce
Greater Kansas City Community Foundation
Greek Food Festival

Half Price Books
Harper Collins
Harper Perennial
Harriman-Jewell Series
Health Care Foundation of Greater Kansas City
Heart of America Shakespeare Festival
Heartland Men's Chorus
Heartscope Learning
Hendrick Volvo
Henry W. Bloch School of Management
Heritage First Wealth Management
Home Builders Association of Kansas City
Horizon Academy
Hovey Williams
Husch Blackwell

International Relations Council
International Visitors Council of Greater Kansas City
Invision KC
Irish Center

Jazzy Pet
JCCC Performing Arts Series
Jack Henry
Jackson County
Japan Festival
Jericho Home Improvements
Jiggle Jam Family Music Fest
Jobs Now! Coalition
Johnson County Library
Johnson County Library Foundation

KC Academy
KC AutoSport
KC Regional Transit Alliance
Kansas City Actors Theatre
Kansas City Art Institute
Kansas City Ballet
Kansas City Business Journal
Kansas City Chinese American Association
Kansas City Civic Orchestra
Kansas City Convention and Visitors Bureau
Kansas City Friends of Alvin Ailey
Kansas City Home Medical Supply
Kansas City Hospice & Palliative Care
Kansas City Irish Fest
Kansas City Museum
Kansas City Repertory Theater
KC Rescue Mission
Kansas City Sailing
Kansas City Scottish Highland Games
Kansas City Symphony
Kansas City Zoo
Kansas Journal of Law and Public Policy
Kauffman Center for the Performing Arts
KC Dance Festival
KC LGBT Film Festival
KCPT Public TV 19
KU Confucius Institute
KU Hall Center of the Humanities
KU School of Law
KC Women's Chorus
Kemper Museum of Contemporary Art
Keys 4/4 Kids

Lawrence Arts Center
Lead Bank
Leopold Gallery
Lewis Rice Fingersh  
Liberty Arts Squared "Arts Festival"
Lidia's Restaurant
Lied Center
Linda Hall Library of Science, Engineering and Technology
Live Nation/CCE St. Louis
Local Pig Charcuterie
Longview Art & World Music Festival
Lyric Opera of Kansas City

MPress Printing
Majestic Restaurant
Marketplace Events
Mark Twain Museum
Mark Twain Writers Workshop / New Letters Weekend Writers Conference
Martin Pringle: Attorneys at Law
Mass Street Music
McDowell, Rice, Smith & Buchanan
Meers Advertising
Menorah Medical Center
Metropolitan Community College
Mid-America Arts Alliance
Mid-America Regional Council
Midwest Highland's Arts Fund
Midwest Office Technology
Mid-Winter Art Fair at Ward Parkway
Minsky's Pizza
Mission Farms Merchants
Missouri Lawyers Weekly
Missouri University Science & Technology
Moss Adams
Moxie Catering
Musical Theater Heritage

Dr. Nancy Newhouse
National Bank
National Eagle Leadership Institute
National World War I Museum  
Nelson-Atkins Museum of Art
Newburger Foundation
Non-Profit Connect
Noodles & Co.
North American Savings Bank
Northeast Arts Commission
Northeast Chamber of Commerce
North Kansas City Hospital
Northland Symphony Orchestra
Northpass Media

Olathe Subaru
Owen Cox Dance

Pak Halal International Foods & Trade Routes Bakery
Park University
Parkinson's Foundation of the Heartland
Parkville Mainstreet Merchants
Paul Mesner Puppets
Peace Christian Church
Perceptive Software
Peter's Clothiers
Phillip Voetsch
Powell Gardens
Prairie Village Merchants

Rainy Day Books
Rehab Institute of KC
Revolution Church
Rimann Liquors
Ripple Glass
The Roasterie
Rockhurst University

St. Andrew Christian Church
St. Paul's Episcopal Day School
Saint Paul School of Theology
Samuel U. Rodgers Health Care
Schloegel Design Remodel
Scott Joplin Foundation
Shawnee Mission Medical Center
Shen Yun Performing Arts
Siro Smith
Sony Pictures
Spectrum Arts
SPIN! Neopolitan Pizza
Starlight Theatre
Stinson Morrison Hecker
Storling Dance Theater
Strickland Construction
Stueve Siegel Hanson
Suburban Lawn & Garden
Summerfest Concerts

Ten Thousand Villages
The Grasspad
Theater League
Tinseltown Media
Toy & Miniature Museum
Trapp & Company
Truman Library

UMKC Biomedical and Health Informatics
UMKC Computing and Engineering
UMKC Conservatory of Music and Dance
UMKC Education-KC Teach
UMKC Institute for Human Development
UMKC Theatre
Unicorn Theater
Union Station
Unity Village
University of Missouri-Kansas City

Village Presbyterian Church
Visiting Nurse Association

Washington University
Wayside Waifs
Westpoint Society
Westport Regional Business League
William Baker Choral Foundation
William Inge Festival
William Jewell College
World's Window

Youth Symphony of Kansas City
YRC Freight