Willoughby Design

Central Standard
9:31 am
Tue August 6, 2013

The Psychology Of Branding

The label for Boulevard Brewing Company's Tank 7 beer.
Credit Adam Barhan / Flickr

Logos and brands are all around us, and we probably recognize more of them than we think. But what goes into creating those familiar symbols? And how do they work to make us buy the products they represent? Today onĀ Central Standard, we'll talk label design.

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