Walk into your neighborhood grocery store looking for healthy food and you might get lost amid a sea of confusing labels and dubious claims. Consumers looking to eat right may get the wrong ideas.
HyVee, like many grocery chains, is trying to part that sea and simplify nutrition for consumers who may not want to read the fine print on their food.
At HyVee stores, you’ll find NuVal. It’s a scoring system on a scale of 1 to 100. The healthier the food, the higher the score.