Millennials, those born between 1980 and 2000, are increasing their economic presence and power. Companies are investing in research to understand this group, which makes up 25 percent of the U.S. population. There might be a lot we still don't know about this significant segment of society, but according to our experts, here's what we do know:
On this episode of Central Standard, let’s review the winners and losers in the big game of marketing.
The Super Bowl is over, and now it’s that special time of year. A time when you can turn on the tube and catch early season golf, meaningless regular season NHL, NBA, early NASCAR and the X-Games. Before we enter the 60-day deep winter doldrums for sports fans, let's delay the suffering a bit with a Superbowl postgame show, where we recap, yes, the commercials.
The U.S. has long been known as a melting pot of different races and cultures. But the diversity within our country isn’t always reflected in the TV commercials, billboards, and other forms of advertising that are ubiquitous. Hispanic people represent more than 10% of the population in the U.S. But according to our guest Nicholas Segura, only about 5% of advertising spending targets the Hispanic market.