Livestrong Sporting Park

For every Arrowhead Stadium, there are a handful more named for banks, cell-phone companies, or airlines. In big-time sports, corporate naming-rights deals aren't just a trend, they are the rule - with millions of dollars at stake. 

But what's in a name? Sometimes more than was bargained for. Commentator Victor Wishna explains in A Fan's Notes

Sporting has a new logo that will appear on the team's T-shirts and bumper stickers.

The partnership between the Sporting Kansas City soccer club and the Livestrong Foundation is over.

proforged / flickr

For the second straight year, this area will showcase a major all-star event.