Livestrong Sporting Park

Up to Date
10:51 am
Fri January 25, 2013

A Fan's Notes: The Name Of The Game

You won't see this yellow sign adorning Sporting KC's stadium anymore

For every Arrowhead Stadium, there are a handful more named for banks, cell-phone companies, or airlines. In big-time sports, corporate naming-rights deals aren't just a trend, they are the rule - with millions of dollars at stake. 

But what's in a name? Sometimes more than was bargained for. Commentator Victor Wishna explains in A Fan's Notes

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Sports
9:40 am
Wed January 16, 2013

Sporting KC Ditches Livestrong Name

Sporting has a new logo that will appear on the team's T-shirts and bumper stickers.

The partnership between the Sporting Kansas City soccer club and the Livestrong Foundation is over.

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Sports
10:27 am
Fri January 11, 2013

MLS Picks Livestrong Sporting For All-Star Game

proforged flickr

For the second straight year, this area will showcase a major all-star event.

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