Volunteers began gathering early Monday morning at Mt. Zion Baptist Church in Kansas City, Kansas.
They braved icy roads and single-digit temperatures but none doubted the reason they were there.
"This is one of the biggest celebrations of the year," said Frank Lavender, a lead organizer for the annual Martin Luther King Jr. Day Motorcade/March for Hunger. "It gives us the opportunity to make the community aware of the all the people who need food. We use this day to get the word out."