Hallmark Cards


Hallmark Cards Inc. announced a reorganization plan on Tuesday to create three new — and separate — businesses out of Hallmark North America. 

According to company officials, it's time to move beyond operating as "one big organization."

The move comes after hundreds of layoffs during the summer.

The greeting card industry is struggling to stay relevant in the digital age.

Hallmark has announced that it's closing its distribution center in Enfield, Conn., and cutting 570 jobs there, as it consolidates operations elsewhere.

For decades, the greeting card maker held a reputation as the type of company where good employees had a job for life.

Julie Elliott, Hallmark's PR director, says layoffs, like the ones announced this week, are especially painful.


Hallmark Cards Inc. announced plans on Tuesday to transfer 400 jobs to Liberty, Missouri, from a distribution center in Enfield, Connecticut.

The East Coast site, open since 1952, currently employs 570 people. 

Julie Denesha / KCUR

Crown Room Chocolate Crinkles

From Marg Wagner, wife of Hallmark artist John Wagner

My husband John worked at Hallmark for 40+ years and these were one of my favorite cookies at Hallmark’s cafeteria, the Crown Room. When I asked for the recipe, it came in volumes of 20 or 25 dozen. Efforts to reduce the quantity and a few adjustments produced these cookies and we've been enjoying them ever since.

Julie Denesha / KCUR

Since the mid-1960's, Hallmark Cards Inc. employees, past and present, and their spouses, have gathered each year - not for an exchange of greeting cards, but of cookies.

Hallmark, the 103-year-old Kansas City-based company, has about 11,000 employees around the world, including just over 3,000 in the metro area.

Donna Moore, a former employee, began working for Hallmark in 1962. She recalls how the event became an annual tradition, mostly for women.

Courtesy: Hallmark Card, Inc.

Adele Hall, civic leader and wife of Hallmark Cards chairman Donald J. Hall for nearly 60 years, has died. She was 81.