Hallmark

Nayukim / Flickr -- Creative Commons

For a number of years the greeting card industry has seen a drop in revenue. Hallmark, including its subsidiaries, had sales of $4.4 billion in 2007, but as of 2012 their revenue had fallen to $4 billion.

On KCUR's news program KC Currentswe took a look at some of the inventive ways Hallmark is trying to shore up it's declining greeting card sales and we discussed the impact Hallmark continues to have on Kansas City.

Julie Denesha / KCUR

Crown Room Chocolate Crinkles

From Marg Wagner, wife of Hallmark artist John Wagner

My husband John worked at Hallmark for 40+ years and these were one of my favorite cookies at Hallmark’s cafeteria, the Crown Room. When I asked for the recipe, it came in volumes of 20 or 25 dozen. Efforts to reduce the quantity and a few adjustments produced these cookies and we've been enjoying them ever since.

Julie Denesha / KCUR

Since the mid-1960's, Hallmark Cards Inc. employees, past and present, and their spouses, have gathered each year - not for an exchange of greeting cards, but of cookies.

Hallmark, the 103-year-old Kansas City-based company, has about 11,000 employees around the world, including just over 3,000 in the metro area.

Donna Moore, a former employee, began working for Hallmark in 1962. She recalls how the event became an annual tradition, mostly for women.

Hallmark Cards has announced plans to eliminate as many as 250 positions, the Kansas City Business Journal reports. The article says 100 of the job cuts will come this year.  The staff reductions involve "the greeting card development process" and an exit from the party goods market.

Hallmark Petitioned For Hospice Cards

Mar 26, 2013
Photo courtesy of Regina Holliday

It seems like there’s a greeting card for everything these days: for going back to school, for anniversaries, and yes, even for losing your job. But what about a card for being in hospice or at the end stages of life? That’s the idea of a high-profile patient advocate who recently turned her attention to Kansas City.  But as KCUR’s Elana Gordon reports, such a concept is not so easy to materialize.

This story was originally published online last month. Below is the audio and transcript for the radio version that aired on KC Currents March 24.

Photo courtesy of Regina Holliday

When Regina Holliday’s husband, Frederick Allen Holliday II, went to the hospital in 2009, he was already at the end stages of kidney cancer.

The next two months were “a roller coaster,” she recalls. But during that time, Holliday remembers receiving a lot of cards from friends and loved ones.

Mostly of the “get well” type.

Courtesy: Hallmark Card, Inc.

This past weekend, hundreds of Kansas Citians paid their respects to the family of community leader Adele Hall, who died January 26 at age 81.

On Monday's Up to Date, we'll be talking about memories of Adele Hall and speaking with people whose lives were affected by her work in the community.

Missouri-Kansas Jobs Poaching On The Rise

Jan 24, 2013

Missouri and Kansas are using eight- and nine-figure economic development subsidy packages to steal jobs from each other. A new study finds no abatement.

Hallmark Cards, Inc. today announced the consolidation of its manufacturing operations in Kansas to two locations: Lawrence and Leavenworth.