brands

With the advertising and design community immersed in Kansas City Design Week, we examine how local companies get people to identify with their products and their stories. Let's pull back the curtain on some popular KC brands: Shatto Milk, Sporting KC and SPIN! Pizza.

Guest:

ITU/Rowan Farrell / Flickr--CC

Millennials, those born between 1980 and 2000, are increasing their economic presence and power. Companies are investing in research to understand this group, which makes up 25 percent of the U.S. population. There might be a lot we still don't know about this significant segment of society, but according to our experts, here's what we do know:

The Psychology Of Branding

Aug 6, 2013
Adam Barhan / Flickr

Logos and brands are all around us, and we probably recognize more of them than we think. But what goes into creating those familiar symbols? And how do they work to make us buy the products they represent? Today on Central Standard, we'll talk label design.

'The Athena Doctrine'

Aug 26, 2012
Young & Rubicam Brands

Social theorist John Gerzema set out to learn what the next generation of entrepreneurs will be like.