Superbowl Commercials 2013 | KCUR

Superbowl Commercials 2013

Feb 4, 2013

Rebellion and expectations at play were some of the themes found in a number of this year's Super Bowl ads

  Today we talk about the only thing some people care about from last night’s Super Bowl XLVII coverage: The ads--the hits, the duds, the mildly inappropriate, and the ones that never made it to the air.  Dr. J. Anthony Snorgrass, Associate Professor of Advertising, Branding, & Strategic Media at the School of Visual & Communication Arts at Avila University;  John January, Senior Vice President, Executive Creative Director at Sullivan Higdon Sink; and Megan Stephens, Principal at Willoughby Design help untangle the psychology and decisions that go into crafting a $3.5 million ad.

You can find a rundown of many of the most notable national ads here.