Super Bowl XLVIII: The Advertisement Showdown

Feb 4, 2014

Some watch the Super Bowl for the football. Others watch it for the multi-million dollar advertisements. Today we talk about the iconic cultural symbols presented in between the action on the field. Which ads resonated with audiences and which missed the mark?


  • John January, SVP Executive Creative Director
  • J. Anthony Snorgrass, Ph.D., Associate Professor of Advertising, Branding and Strategic Media at Avila University
  • Nicole Melton, producer at Bic Media