KCUR News
10:18 am
Mon January 26, 2009

Sprint Expected To Keep Losing Customers

Kansas City, MO – Sprint's cutting 8000 jobs this winter because it's been losing hundreds of thousands of customers almost every month for years. It's still the third largest mobile phone company, though, still has lots of cash, and Micheal Nelson, an industry analyst, says it's about to launch a serious rival to the I-phone, the Palm Pre.

Mr. Nelson: This is an ideal opportunity for the company. If they are actually able to customize a new marketing campaign, around this new devise, will really determine the company's turnaround for the near term.

Nelson doesn't think the new handheld will attract new customers faster than Sprint is losing them, but he does expect it to help stem the tide, and set Sprint up to gain customers by the second half of 2010.