The Psychology Of Branding | KCUR

The Psychology Of Branding

Aug 6, 2013

The label for Boulevard Brewing Company's Tank 7 beer.
Credit Adam Barhan / Flickr

Logos and brands are all around us, and we probably recognize more of them than we think. But what goes into creating those familiar symbols? And how do they work to make us buy the products they represent? Today on Central Standard, we'll talk label design. Joining us are Payton Kelly, creative director at Boulevard Brewing CompanyAnn Willoughby, founder and chief creative officer at Willoughby Design, a firm based in Kansas City, and Rajesh Bagchi, associate professor of marketing at Virginia Tech's Pamplin College of Business.

Kelly will be speaking Thursday, August 8 at 6:30 p.m. at the Plaza Branch of the Kansas City Public Library.