The Man Behind "The Worst" Shopping Mall Commercial Speaks

By Gina Kaufmann,

Published September 10, 2014 at 3:55 PM CDT

When Chris Fleck began working on a commercial for the East Hills mall, he knew he wanted to go "different." He succeeded. The commercial has gone viral, generating more than two million hits on YouTube. The bait getting people to watch it? Suggestions that it may well be the worst shopping mall commercial of all time.

https://www.youtube.com/watch?v=8rMD3DSAhjg

Guest:

Chris Fleck, director and producer, Suddenlink Communications

Tags

Central Standard advertising Retail social media

Gina Kaufmann

People don't make cameos in news stories; the human story is the story, with characters affected by news events, not defined by them. As a columnist and podcaster, I want to acknowledge what it feels like to live through this time in Kansas City, one vantage point at a time. Together, these weekly vignettes form a collage of daily life in Kansas City as it changes in some ways, and stubbornly resists change in others. You can follow me on Twitter @GinaKCUR or email me at gina@kcur.org.

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Matthew Long-Middleton

Matthew Long-Middleton has been a talk-show producer, community producer, Media Training Manager and now the Community Engagement Manager at KCUR. You can reach him at Matthew@kcur.org, or on Twitter @MLMIndustries.

See stories by Matthew Long-Middleton