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Sundays at 5pmRebroadcast Mondays at 8pm Host: Susan B. Wilson Producer & Co-Host: Sylvia Maria Gross Assistant Producer: Alex Smith Contact: kccurrents@kcur.org or 816.235.6696Follow our Tweets: www.twitter.com/kccurrents For a weekly reminder of what's coming up on KC Currents, send an email to kccurrents@kcur.orgThe Latest From KC CurrentsPlanting New Grocery Stores In Rural Food Deserts Rural America is losing its grocery stores. Fewer people are living in the countryside, and mom-and-pop markets can't compete with big chains. But as KCUR's Sylvia Maria Gross reports, some small towns are finding creative ways to buck the trend. K-State Program Supports Rural Groceries With grocery stores in rural Kansas closing at record speed, having access to healthy food is a growing issue. Sylvia Maria Gross interviews K-State Professor David Proctor about what options are available for small town groceries.

Local Website Aimed at 2nd/3rd Generation Latinos

KCUR | By Sylvia Maria Gross

Published October 8, 2006 at 11:52 PM CDT

By Sylvia Maria Gross

Kansas City, MO – Milatino.com began as a local website to alert Kansas City area Latinos to interesting events around town. Its founder Winston Jimenez had seen similar sites in other cities. Jimenez was born in Colombia, South America, and moved to the United States when he was 8 years old. He traveled the world serving in the Marine Corps and the Navy. And after earning an MBA, Jimenez was looking to help businesses reach his demographic - second generation, English-speaking Latinos.

More than 40,000 people now visit the flashy milatino.com each month - for a mix of news, fashion, local society and music. And the Kansas City Star has started linking to milatino videos from its homepage. But Jimenez told KCUR's Sylvia Maria Gross that it started out as a kind of hobby.

Kansas City Star Editor Mark Zieman says the newspaper decided to partner with milatino because he felt Jimenez was reaching an important audience.