As Greeting Card Sales Decline, What Is The Future Of Hallmark?

Credit Nayukim / Flickr -- Creative Commons

For a number of years the greeting card industry has seen a drop in revenue. Hallmark, including its subsidiaries, had sales of $4.4 billion in 2007, but as of 2012 their revenue had fallen to $4 billion.

On KCUR's news program KC Currentswe took a look at some of the inventive ways Hallmark is trying to shore up it's declining greeting card sales and we discussed the impact Hallmark continues to have on Kansas City.