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Up To Date

College Football: A Billion-Dollar Industry

College football isn’t about touchdowns or bowl games— it’s about money. That's according to Gilbert Gaul, author of Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football. Gaul spent years finding out just how far universities will go for a winning football pro gram. 

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When I host Up To Date each morning at 9, my aim is to engage the community in conversations about the Kansas City area’s challenges, hopes and opportunities. I try to ask the questions that listeners want answered about the day’s most pressing issues and provide a place for residents to engage directly with newsmakers. Reach me at steve@kcur.org or on Twitter @stevekraske.
Slow news days are a thing of the past. As KCUR’s news director, I want to cut through the noise, provide context to the headlines, and give you news you can use in your daily life – information that will empower you to make informed decisions about your neighborhood, your city and the region. Email me at lisa@kcur.org or follow me on Twitter @larodrig.