Partner Marketing/Underwriting | KCUR

Partner Marketing/Underwriting

An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KCUR.

What is underwriting?
KCUR 89.3 FM acknowledges corporate contributions to the radio station with brief on-air messages called underwriting. Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KCUR provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who Hears Your Messages?
Underwriting on KCUR provides your business or organization an audience notably distinguished by its education level and professional success. You will benefit from reaching an audience which includes a high concentration of affluent, well-educated business decision-makers, community leaders and opinion shapers.

How Does Underwriting Help Your Business?
By making the decision to underwrite KCUR programming, you can put radio to work for you in three distinct areas of marketing: advertising, public relations and community involvement.

  • Advertising: KCUR reaches a very desirable and frequently hard to reach target market. By running underwriting credits strategically placed either in specific programs or throughout the KCUR schedule, your message will be heard by an attractive potential consumer of your product or service.
  • Public Relations: KCUR listeners are extremely loyal to public radio and often choose to do business with fellow supporters. Your association with public radio enhances your credibility. You will create a most positive image when you sponsor programming on KCUR.
  • Community Involvement: KCUR is a worthwhile, non-profit community resource, serving the Kansas City area for over 45 years. Your support is also tax-deductible as a philanthropic gift.

How Can You Underwrite On KCUR?
KCUR's staff of experienced professionals will work with you to develop a custom-designed schedule of underwriting announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day. We also offer sponsorships in special events as well a corporate partnership program for KCUR's on-air membership drives.

Meet Our Underwriting Sales Staff:

Danny Baker, Director of Development
Annie McMahill, Underwriting Account Executive
Dana Ray Combs, Underwriting Sales Executive
Ron Yurman, Underwriting Executive

For more information on how to use KCUR as a marketing tool for your business, contact Genevieve Des Marteau at 816-235-5377 or by email.

KCUR Underwriters

ACLU of Kansas
AEG Live
AIDS Walk Kansas City/AIDS Bicycle Cruise
Ambassador Hotel Downtown
American Jazz Museum
American Public Square-UMKC
American Restaurant 
Analog Counseling/Aaron Mitchum, LPC  
Art & Frame Warehouse
Artworks of Kansas City Fine Art Services
Asbury United Methodist Church

Bach Aria Soloists
Bag & Baggage 
Bank of America
Barstow School 
Bier Station
Bloch Cancer Foundation
Bo Ling's 
Bob Hamilton Plumbing Heating & A/C
Box Lunch 
Broadway Across America
Brookside Business Association 
Bukaty Companies
Building Performance Institute
Burns & McDonnell

CFM Distributors
Cafe Trio
Californos Restaurant 
Carolyn Curry Elbel Memorial Foundation 
Cates Auction Real Estate Company
Cathedral of the Immaculate Conception 
Celtic Ranch
Center for Practical Bioethics 
Central Baptist Theological Seminary
Cerbera Gallery
Charlotte Street Foundation
Children International C/O MBB
Children's Mercy Hospital
Citizen's Bank & Trust
City in Motion Dance Theater 
City of Gladstone
City of Lenexa
Code Koalas
Commerce Bank 
Commerce Trust Co.
Community America Credit Union
Community Christian Church
Community LINC
Corbin Theater
Cornerstones of Care 
Cosmetic and Implant Dentistry of Kansas City
Coterie Theatre
Country Club Bank 
Country Club Christian Church
Country Club Plaza KC Partners LLC
Crossroads Academy of Kansas City

Democracy Now
Dolphin Frames

EdCounsel LLC School Attorneys
Ethnic Enrichment Festival

Faith Always Wins Foundation
The Family Conservancy
Fasone & Partners 
Fellowship for Performing Arts
Fiddly Fig
Financial Planning Association of GKC 
Fire Engine Design
Folk Alliance International
Folly Theater
Friends of Chamber Music
Friends of the Johnson County Library

Giving the Basics
Global Culinary Escapades
Goodwill Industries
Google & Google Fiber
Grass Pad
Great KC Pet Expo
Greater Kansas City Business Magazine/The Star
Greater Kansas City Chamber of Commerce
Greater Kansas City Community Foundation
Greater KC Japan Festival

Half Price Books
Harmony Project KC
Harrah’s NKC & VooDoo Lounge
Harriman-Jewell Series
Health Care Foundation of Greater Kansas City
Heart of America Shakespeare Festival
Heartland Men's Chorus
Henry W. Bloch School of Management
Home Builders Association of Kansas City
Horizon Academy
Hormozdi DDS Denture Clinic
Hovey Williams LLP
Husch Blackwell

Ink Magazine - Middle of the Map
Innovation Arts & Entertainment

J Bar
James B. Nutter & Company
JCCC Carlsen Center
Jewish Community Center
Jewish Community Center - Arts & Culture
Johnny’s Italian Steakhouse
Johnson County Library
Johnson County Library Foundation
Johnson County Museum
Jurassic Quest
Just Off Broadway Theatre

Kansas City Academy
Kansas City Actors Theatre
Kansas City Area Life Sciences Institute
Kansas City Art Institute
Kansas City Ballet
Kansas City Civic Orchestra
Kansas City Community Gardens
Kansas City Convention and Visitors Bureau
Kansas City Friends of Alvin Ailey
Kansas City Home Medical Supply
Kansas City Hospice & Palliative Care
Kansas City Museum
Kansas City Public Schools
Kansas City Public Schools Education Foundation
Kansas City Renaissance Festival
Kansas City Repertory Theater
Kansas City Sailing
Kansas City Symphony
Kansas City T-Bones
Kansas City University of Medicine and Biosciences
Kansas City Young Audiences
Kansas City Zoo
Kansas Historical Society
Kansas International Film Festival
Karbank Real Estate - 1900 Building
Kauffman Center for the Performing Arts
KC AutoSport
KC Chorale
KC Dance Festival
KCPT Public TV 19
KU Confucius Institute
KU Edwards Campus
KU Hall Center of the Humanities
KU Spencer Museum Of Art
KC Women's Chorus
Kemper Museum of Contemporary Art
Keys 4/4 Kids
Knox Presbyterian Church

Lakeview Village
Lawrence Art Guild
Lawrence Arts Center
Lawrence Busker Festival
Lee's Summit Chamber of Commerce
Lewis Rice
Liberty Arts Commission
Lidia's Restaurant
Lied Center
Linda Hall Library Foundation
Live Nation/CCE St. Louis
Local Pig Charcuterie
Louisburg Cider Mill
Lyric Opera of Kansas City

Mack Hardware
March of Remembrance
Martin Pringle: Attorneys at Law
MAX Insurance
McDowell, Rice, Smith & Buchanan
Meers Advertising
Mercedes Benz of Kansas City
Metcalf Self Storage
Metropolitan Energy Center
Mid-America Gay & Lesbian Chamber of Commerce
Mid-America Regional Council
Mid-Continent Public Libraries
Midwest Highland's Arts Fund
Midwest Innocence Project
Midwest Poets Series
Midwest Office Technology
Midwest Tea Festival
Mill Creek Dental
Missouri Lottery
Missouri University of Science & Technology
MOPACA Invitational Alpaca Show
Moxie Catering
MPress Printing
Musical Theater Heritage
Music Theatre of Kansas City
MutualAid Exchange C/O Max Share Fund/ Mutual Aid

Dr. Nancy Newhouse
National Shows 2
National Storytelling Network
National Toy & Miniature Museum
National World War I Museum and Memorial 
Nelson-Atkins Museum of Art
The Nerdery
Newburger Foundation
Northeast Arts Commission
Notre Dame de Sion

Owen/Cox Dance Group

Park University
Peace Christian Church
Pembroke Hill School
Philip Voetsch Jewelry By Design
Piano Academy
Plaza Christian Science Church
Poll Everywhere
Powell Gardens
Price Chopper Enterprises

Q & A Research

Rimann Liquors
Ripple Glass
The Roasterie
Rockhurst University

Saint Francis Xavier Church
St. Andrew's Episcopal Church
St. Paul's Episcopal Day School
Saint Luke’s Health Systems
Scandinavia Place
Schloegel Design Remodel
Second Presbyterian Church
Senior Star
Seville Home
Shawnee Mission Health Systems
Signature Psychiatric Hospital
Silver Palate Kitchens
Siro Smith Dickson, PC
Spectrum Fantastic Art Live
SPIN! Neopolitan Pizza
Spire Chamber Ensemble
Starlight Theatre
Stinson Leonard Street
Stueve Siegel Hanson
Suburban Lawn & Garden
Swope Health Services
Symphony In The Flint Hills, Inc.

Ten Thousand Villages
The Lion Group
Theater League
Tinseltown Media
Tom's Town Distillery
True/False Film Festival
Truman Library Institute
Truman Medical Centers
Turn The Page

UMKC Bloch School of EMBA Program
UMKC Biomedical and Health Informatics
UMKC Computing and Engineering
UMKC Conservatory of Music and Dance
UMKC Dept of Architecture, Urban Planning + Design
UMKC Dept of Public Affairs
UMKC External Relations
UMKC Theatre
Unicorn Theatre
Union Station
United Methodist Church of The Resurrection
United Nations Association of Greater KC
Universal Film Festival
Universal Pictures
University Health C/O Kazoo Media
University of Saint Mary
University of Missouri-Kansas City
Uptown Arts Bar
US Air Force Band
US Bank
USS Liberty Veterans Association

Van Subaru
Versfeld & Hugo, LLC
Village Presbyterian Church
Village Shalom
Visiting Nurse Association

​Waldo CID (Community Improvement District)
Webster University
Weinberger Fine Art
Western Governors University
Westminster College
Wild Birds Unlimited of Leawood
William Jewell College
Women's Foundation
World's Window
Wornall/Majors House Museums