Partner Marketing/Underwriting

An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KCUR.

What is underwriting?
KCUR 89.3 FM acknowledges corporate contributions to the radio station with brief on-air messages called underwriting. Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KCUR provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who Hears Your Messages?
Underwriting on KCUR provides your business or organization an audience notably distinguished by its education level and professional success. You will benefit from reaching an audience which includes a high concentration of affluent, well-educated business decision-makers, community leaders and opinion shapers.

How Does Underwriting Help Your Business?
By making the decision to underwrite KCUR programming, you can put radio to work for you in three distinct areas of marketing: advertising, public relations and community involvement.

  • Advertising: KCUR reaches a very desirable and frequently hard to reach target market. By running underwriting credits strategically placed either in specific programs or throughout the KCUR schedule, your message will be heard by an attractive potential consumer of your product or service.
  • Public Relations: KCUR listeners are extremely loyal to public radio and often choose to do business with fellow supporters. Your association with public radio enhances your credibility. You will create a most positive image when you sponsor programming on KCUR.
  • Community Involvement: KCUR is a worthwhile, non-profit community resource, serving the Kansas City area for over 45 years. Your support is also tax-deductible as a philanthropic gift.

How Can You Underwrite On KCUR?
KCUR's staff of experienced professionals will work with you to develop a custom-designed schedule of underwriting announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day. We also offer sponsorships in special events as well a corporate partnership program for KCUR's on-air membership drives.

Meet Our Underwriting Sales Staff:

Danny Baker, Director of Development
Annie McMahill, Underwriting Account Executive
Dana Ray Thompson, Underwriting Sales Executive
Ron Yurman, Underwriting Executive

For more information on how to use KCUR as a marketing tool for your business, contact Danny Baker at 816-235-2861 or by email.

KCUR Underwriters

AEG Live
AIDS Walk Kansas City
Alliance Francaise
Art of the Car Concourse 
Asbury United Methodist Church

Bach Aria Soloists
Bag & Baggage
Barstow School
Bloch Cancer Foundation
Bloch School EMBA Program
Bo Ling's
Box Lunch
Brookside Art Show
Brookside Business Association
Building Performance Institute
Burns & McDonnell

CFM Distributors
Cafe Trio
Californos Restaurant
Cathedral of the Immaculate Conception
Central Seminary
Center for Practical Bioethics
Cerbera Gallery
Charlotte Street Foundation
Children International
Children's Mercy Hospital
Chipotle Mexican Grill
Citizen's Bank & Trust
City in Motion Dance Theater
Code Koalas
Commerce Bank
Community Christian Church
Community LINC
Contract Furnishings
Cornerstones of Care
Coterie Theatre
Cottonwood Springs Behavioral Health
Country Club Bank
Country Club Plaza
Cultivate Kansas City

Dental Care 50
A Deeper Side Documentary
Dialogue Institute
Digital Lagoon

EdCounsel School Attorneys
Episcopal Diocese of Western Missouri
ETF Store
Ethnic Enrichment Festival

The Family Conservancy
Farm to Market Bread Company
Fasone & Partners
Fiddly Fig
Fire Engine Design
Financial Planning Association of GKC
Folly Theater
Friends of Chamber Music
Friends of the Johnson County Library
Friends University
Frontier Schools

Gardeners Connect
Goodwill Industries
Grace Covenant Presbyterian Church
Grace & Holy Trinity Cathedral
Grass Pad
Greater Kansas City Business Magazine/The Star
Greater Kansas City Chamber of Commerce
Greater Kansas City Community Foundation

Half Price Books
Harrah’s NKC & VooDoo Lounge
Harriman-Jewell Series
Health Care Foundation of Greater Kansas City
Heart of America Shakespeare Festival
Heartland Men's Chorus
Henry W. Bloch School of Management
Home Builders Association of Kansas City
Horizon Academy
Hovey Williams LLP
Husch Blackwell

India Association of Kansas City
International Relations Council
International Visitors Council of Greater Kansas City

J Bar
JCCC Performing Arts Series
Jackson County
Japan Festival
Jobs Now! Coalition
Johnny’s Italian Steakhouse
Johnson County Library
Johnson County Library Foundation
Johnson County Museum
Julie Othmer, artist

KC Academy
KC AutoSport
KC Chorale
KC Regional Transit Alliance
Kansas City Actors Theatre
Kansas City Area Life Sciences Institute
Kansas City Art Institute
Kansas City Ballet
Kansas City Business Journal
Kansas City Chamber Orchestra
Kansas City Chinese American Association
Kansas City Civic Orchestra
Kansas City Convention and Visitors Bureau
Kansas City Friends of Alvin Ailey
Kansas City Home Medical Supply
Kansas City Hospice & Palliative Care
Kansas City Irish Fest
Kansas City Museum
Kansas City Renaissance Festival
Kansas City Repertory Theater
Kansas City Sailing
Kansas City Scottish Highland Games
Kansas City Symphony
Kansas City Zoo
Kansas Historical Society
Kansas Journal of Law and Public Policy
Karbank Real Estate
Kauffman Center for the Performing Arts
KC Dance Festival
KCK Public Library
KC LGBT Film Festival
KCPT Public TV 19
KU Confucius Institute
KU Hall Center of the Humanities
KU School of Law
KC Women's Chorus
Kemper Museum of Contemporary Art
Keys 4/4 Kids
Knox Presbyterian Church

Lakeview Village
Lathrop & Gage
Lawrence Arts Center
Lawrence Art Guild
The Lean Lab
Lewis Rice
Lidia's Restaurant
Lied Center
Linda Hall Library of Science, Engineering and Technology
Live Nation/CCE St. Louis
Local Pig Charcuterie
Louisburg Cider Mill
Lyric Opera of Kansas City

MPress Printing
March of Remembrance
Martin Pringle: Attorneys at Law
McDowell, Rice, Smith & Buchanan
Meers Advertising
Metropolitan Community College
Metropolitan Energy Center
Mid-America Gay & Lesbian Chamber of Commerce
Mid-America Regional Council
Mid-Continent Public Libraries
Midwest Highland's Arts Fund
Midwest Innocence Project
Midwest Office Technology
Minsky's Pizza
Mission Farms Merchants
Missouri Lawyers Weekly
Missouri Lottery
Missouri School of Information Science and Learning
Missouri University of Science & Technology
MOPACA Invitational Alpaca Show
Moxie Catering
Musical Theater Heritage
Music Theatre of Kansas City

Dr. Nancy Newhouse
National Eagle Leadership Institute
National Shows 2
National Toy & Miniature Museum
National World War I Museum and Memorial 
Nelson-Atkins Museum of Art
The Nerdery
Newburger Foundation
Northeast Arts Commission
Northeast Chamber of Commerce
Northland Symphony Orchestra
Notre Dame de Sion

Oakhill Day School
Overland Park Christian Church
Owen/Cox Dance Group

Pak Halal International Foods & Trade Routes Bakery
Park University
Parkinson's Foundation of the Heartland
Parkway Wealth Advisors
Peace Christian Church
Piano Academy
Plaza Christian Science Church
Powell Gardens

Rimann Liquors
The Roasterie
Robert J. Dole Institute of Politics

St. Andrew Christian Church
St. James Catholic Church
St. Paul's Episcopal Day School
Saint Luke’s Health Systems
Saint Paul School of Theology
Samuel U. Rodgers Health Care
Schloegel Design Remodel
Shawnee Mission Health Systems
Shawnee Mission Unitarian Universalist Church
Seville Home
Spencer Museum of Art
SPIN! Neopolitan Pizza
Starlight Theatre
Stockyard Brewing Company
Storling Dance Theater
Stueve Siegel Hanson
Suburban Lawn & Garden
Summerfest Concerts
Swope Health Services

Ten Thousand Villages
Theater League
Thinking Bigger Business Media
Tinseltown Media
Tom's Town Distillery
Traditions Furniture
True/False Film Festival
Truman Library

UMKC Biomedical and Health Informatics
UMKC Computing and Engineering
UMKC Conservatory of Music and Dance
UMKC Dept of Architecture, Urban Planning + Design
UMKC Gallery of Art
UMKC Institute for Human Development
UMKC Theatre
Unicorn Theater
Union Horse Distillery
Union Station
Unity Village
University Health
University of Saint Mary
University of Missouri-Kansas City
US Bank

Van Subaru
Versfeld & Hugo, LLC
Village Presbyterian Church
Village Shalom
Visiting Nurse Association

Wayside Waifs
Webster University
Western Governors University
William Inge Theater Festival
William Jewell College
World's Window