The Best Superbowl Ads Of 2012

Andrea Silenzi and Jabulani Leffall — Mon, 06 Feb 2012 15:56:15 +0000

On this episode of Central Standard, let’s review the winners and losers in the big game of marketing.

The Super Bowl is over, and now it’s that special time of year. A time when you can turn on the tube and catch early season golf, meaningless regular season NHL, NBA, early NASCAR and the X-Games. Before we enter the 60-day deep winter doldrums for sports fans, let's delay the suffering a bit with a Superbowl postgame show, where we recap, yes, the commercials.

Multicultural Marketing

Andrea Silenzi and Jabulani Leffall — Tue, 06 Dec 2011 06:00:00 +0000

The U.S. has long been known as a melting pot of different races and cultures. But the diversity within our country isn’t always reflected in the TV commercials, billboards, and other forms of advertising that are ubiquitous. Hispanic people represent more than 10% of the population in the U.S. But according to our guest Nicholas Segura, only about 5% of advertising spending targets the Hispanic market.

GUEST: