marketing http://kcur.org en 3 Things You Should Know About Marketing To Millennials http://kcur.org/post/3-things-you-should-know-about-marketing-millennials <p><span style="line-height: 1.5;">Millennials, those born between 1980 and 2000,&nbsp;</span><span style="line-height: 1.5;">are increasing their economic presence and power. Companies are investing in research to understand this group, which makes up 25 percent of the U.S. population. There might be a lot we still don't know about this significant segment of society, but according to our experts, here's what we do know:</span></p> Wed, 30 Oct 2013 19:00:50 +0000 Susan B. Wilson, Matthew Long-Middleton & Sydney Llewellyn 45930 at http://kcur.org 3 Things You Should Know About Marketing To Millennials The Best Superbowl Ads Of 2012 http://kcur.org/post/best-superbowl-ads-2012 <p>On this episode of <a href="http://kcur.org/programs/centralstandard"><em><strong>Central Standard</strong></em></a>, let&rsquo;s review the winners and losers in the big game of marketing.</p><p>The Super Bowl is over, and now it&rsquo;s that special time of year. A time when you can turn on the tube and catch early season golf, meaningless regular season NHL, NBA, early NASCAR and the X-Games. Before we enter the 60-day deep winter doldrums for sports fans, let&#39;s delay the suffering a bit with a Superbowl postgame show, where we recap, yes, the commercials.</p> Mon, 06 Feb 2012 15:56:15 +0000 Andrea Silenzi & Jabulani Leffall 12011 at http://kcur.org The Best Superbowl Ads Of 2012 Multicultural Marketing http://kcur.org/post/multicultural-marketing <p><font face="Verdana" size="2"><font size="2"><font size="2"><font face="Verdana">&nbsp;The U.S. has long been known as a melting pot of different races and cultures. But the diversity within our country isn&rsquo;t always reflected in the TV commercials, billboards, and other forms of advertising that are ubiquitous. Hispanic people represent more than 10% of the population in the U.S. But according to our guest <b>Nicholas Segura</b>, only about 5% of advertising spending targets the Hispanic market.<br /><br /><b>GUEST:</b></font></font></font></font> Tue, 06 Dec 2011 06:00:00 +0000 Andrea Silenzi & Jabulani Leffall 8565 at http://kcur.org Multicultural Marketing