brands http://kcur.org en 3 Things You Should Know About Marketing To Millennials http://kcur.org/post/3-things-you-should-know-about-marketing-millennials <p><span style="line-height: 1.5;">Millennials, those born between 1980 and 2000,&nbsp;</span><span style="line-height: 1.5;">are increasing their economic presence and power. Companies are investing in research to understand this group, which makes up 25 percent of the U.S. population. There might be a lot we still don't know about this significant segment of society, but according to our experts, here's what we do know:</span></p> Wed, 30 Oct 2013 19:00:50 +0000 Susan B. Wilson, Matthew Long-Middleton & Sydney Llewellyn 45930 at http://kcur.org 3 Things You Should Know About Marketing To Millennials The Psychology Of Branding http://kcur.org/post/psychology-branding <p><span style="line-height: 1.5;">Logos and brands are all around us, and we probably recognize more of them than we think. But what goes into creating those familiar symbols? And how do they work to make us buy the products they represent? Today on&nbsp;</span><a href="http://kcur.org/programs/central-standard" style="line-height: 1.5;"><em>Central Standard</em></a><span style="line-height: 1.5;">, we'll talk label design. Tue, 06 Aug 2013 14:31:50 +0000 Brian Ellison, Suzanne Hogan, Sangeeta Shastry & Ross Stinemetz 41483 at http://kcur.org The Psychology Of Branding 'The Athena Doctrine' http://kcur.org/post/athena-doctrine <p>Social theorist John Gerzema set out to learn what the next generation of entrepreneurs will be like. Sun, 26 Aug 2012 23:00:00 +0000 Maria Carter & Danie Alexander & Greta Wendelin 23388 at http://kcur.org 'The Athena Doctrine'