advertising http://kcur.org en Smoke And Meers Advertising http://kcur.org/post/smoke-and-meers-advertising <p>The advertising industry is in flux. This business faces just as many uncertainties as any other sector of the economy with changing consumer attitudes and an increasingly fragmented media landscape. Tue, 31 Jul 2012 15:11:57 +0000 Tomeka Weatherspoon, Andrea Silenzi and Jabulani Leffall 21914 at http://kcur.org Smoke And Meers Advertising Building A Brand Like 'Trader Joe's' http://kcur.org/post/building-brand-trader-joes <p><strong>Running low on Two Buck Chuck?</strong> If so, it may be time for a <strong><a href="http://traderjoes.com" target="_blank">Trader Joe&rsquo;s</a></strong> run.</p><p> Mon, 18 Jun 2012 22:22:16 +0000 Stephen Steigman and Steve Kraske 19601 at http://kcur.org Building A Brand Like 'Trader Joe's' The Best Superbowl Ads Of 2012 http://kcur.org/post/best-superbowl-ads-2012 <p>On this episode of <a href="http://kcur.org/programs/centralstandard"><em><strong>Central Standard</strong></em></a>, let&rsquo;s review the winners and losers in the big game of marketing.</p><p>The Super Bowl is over, and now it&rsquo;s that special time of year. A time when you can turn on the tube and catch early season golf, meaningless regular season NHL, NBA, early NASCAR and the X-Games. Before we enter the 60-day deep winter doldrums for sports fans, let&#39;s delay the suffering a bit with a Superbowl postgame show, where we recap, yes, the commercials.</p> Mon, 06 Feb 2012 15:56:15 +0000 Andrea Silenzi and Jabulani Leffall 12011 at http://kcur.org The Best Superbowl Ads Of 2012