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Mon February 4, 2013
Superbowl Commercials 2013
Today we talk about the only thing some people care about from last night’s Super Bowl XLVII coverage: The ads--the hits, the duds, the mildly inappropriate, and the ones that never made it to the air. Dr. J. Anthony Snorgrass, Associate Professor of Advertising, Branding, & Strategic Media at the School of Visual & Communication Arts at Avila University; John January, Senior Vice President, Executive Creative Director at Sullivan Higdon Sink; and Megan Stephens, Principal at Willoughby Design help untangle the psychology and decisions that go into crafting a $3.5 million ad.
You can find a rundown of many of the most notable national ads here.